Miles & Meals

Assignment

Create a completely new brand identity for Miles & Meals, a food box company built around specialities from all over the world. Design a brandboard first, then a full multi-page app.

Idea

Miles & Meals brings street food culture into the home kitchen, so I wanted the brand to feel like a busy market. I chose fiery tones like Nomad Ember and Roasted Paprika, balanced by Market Linen and a soft light blue.

The logo is a pan with a rising flame that subtly forms the letter M. Illustrations and bold stripes, like market stall awnings, give the brandboard and the app a world-market vibe. In my mockups you can see the brand in context and the atmosphere it creates.